What I Did When My DA Went Down

Us bloggers don’t half have it hard do we? I’m not complaining as I love it but bloody hell there’s a lot going on sometimes. As well as keeping up with social media, producing content I can be proud of and not falling behind on emails, I also make it a priority to stay on top of my DA.

It’s something an increasing number of brands are becoming aware of and I often see posts where they request a minimum DA score for collaborations. So for anyone looking to work with brands, you need to get cracking on the old DA otherwise you might not find yourself getting anywhere even though I personally don’t think it’s all about that but we all know what brands are like right?

improve my da


What is DA?

If you’ve read the first couple of paragraphs and feel completely lost and have no clue what I’m on about then let me explain myself. Domain authority is a ranking developed by Moz which rates your blog on a scale of 1-100 (100 being the highest) and the higher the score, the more likely your blog is to rank in search engines. That is pretty much it! Your ranking depends on a whole lotta stuff including what sites link to yours and how many there are but for the full lowdown, I’m going to point you in the direction of the developer itself, Moz.

As you can imagine, your DA is something you want to continuously improve and when you work hard on your SEO like I do, it can be disheartening when you realise it’s gone down. This was the case a few weeks back when I saw someone else tweet about their DA, suddenly realised I hadn’t checked it in forever and much to my disappointment, it had gone down a few points. WHAT A BUMMER. That’s what gave me the idea for this post as I thought some of you might find it interesting to see what I’m now doing to improve my DA.

Realise it’s not going to change overnight

Okay so this point doesn’t actually improve my DA but it’s just something to bear in mind. It takes just as long for your DA to go up as it does to go down so realistically, it’s not going to go back up to it was within a day or two. Just be patient and don’t keep checking up on it because that doesn’t help the situation at all – I speak from experience. It’s like when time goes slower if you keep looking at the clock, it feels the same with your domain authority.

improve my da

Utilise the Yoast plugin

If you use WordPress and don’t have the Yoast plugin then you need to get your arse to the plugin directory and download it! One of the reasons I love WordPress so much more than Blogger is because of Yoast, I really don’t know what I’d do without it now! When you create a new blog post, you’ll have a Yoast section which analyses your content and tells you what’s good and bad about your post and what else you could improve. For example, at the moment the problems it’s flagging up is that I haven’t uploaded any images or included any internal links (obviously that’ll change by the time I upload it). It’s just so handy to basically have an SEO to-do list which you can just go through and tick off when you’ve finished writing your blog post.

Since my DA went down, I’ve been making the most out of Yoast and aiming for every new post to have zero problems flag up. This can take a bit of time sometimes, especially when it comes to keywords and meta descriptions but I think it’s definitely helped to improve my DA.

Add more internal links

I like to think of my blog as a spider’s web when it comes to SEO and DA. You can grow your web with external websites linking to you but you need a strong centre where each thread is attached to another internally. Does that make any sense or am I just chatting shit? Probably the latter but do you see where I’m coming from? Basically, you need both internal and external links to improve your domain authority so it’s no good if you don’t link any of your posts to others. I try and add a few links in every new blog post I write to other relevant ones I’ve already written and I regularly update older posts with new links (when I remember). The key thing to remember is not to overdo it because it can get spammy as heck and that will have the complete adverse affect so maybe stick to a max of three internal links per post.

improve my da

Don’t work yourself up about it

Yes, it’s disheartening, demoralising, discouraging and any other feelings beginning with D you can think of when you DA drops but chill, don’t work yourself up about it! It’s not the end of the world, even though it might seem like that on some days, and it’s recoverable with a little bit of time and effort. I just think that my blog can’t always be improving in all aspects 100% of the time and even though my DA went down, I had gained a load of Twitter followers that month so it’s swings and roundabouts really – don’t beat yourself up about it!

Update all posts to green SEO score

I don’t know if this is proven to affect your DA at all but when I noticed it had gone down, it gave me a kick up the arse to aim for green scores on the rest of my blog. This is taking absolutely forever to go through hundreds of blog posts and sort out literally everything but it might be worth it in the end!

improve my da

So that’s what I’ve been doing recently since my DA took a knock and I’m praying to God it doesn’t happen again because it really can feel like a slap in the face when you’ve been working so hard!

Is there anything you’d recommend doing to improve your domain authority?


  1. 21/05/2018 / 09:32

    Thank you for this post! It really helps me to understand a bit more about the DA

    • Katy
      23/05/2018 / 12:12

      Glad it helped!

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