How Has Blogging Changed?

I’ve seen quite a few posts on this touchy subject recently and I thought I’d add my opinion to the mix as well. How has blogging changed? I feel that the topic is somewhat of a taboo for most bloggers but being the dogmatic soul that I am, I’m going to lay all my cards on the table and say it how it is.

I created The Rawrdrobe back in 2012 so I’ve been running it for four years now and for bloggers these days, I’d say that’s quite a while. So as you can imagine, I’ve seen a huge change in the blogging world. I started off with nothing but my Dad’s old Konica Minolta camera, a basic Blogger template and my brain. Surprisingly I gained more followers in my first two years of blogging than I have in the last two despite the domination and expansion of the blogosphere. Why? I couldn’t tell you. I’m baffled myself. I would have thought that with my snazzy-ish photography, new and improved template, developed writing style, commitment and social media posts, that I would have gained followers at a faster rate but that’s the thing about blogging, it’s so unpredictable. I could start posting twice a day but I still think my follower count would remain the same yet a brand could tweet me and I’d gain five new followers just from that. You never know. Through saying all of this, I’m sounding like all I’m about is followers and that’s totally not it. I am so over the moon with how many readers I have but I can’t help but feel that it’s not enough these days.

I am so passionate about my blog and would love for it to really go somewhere one day but without the attention of brands or other bloggers, that ain’t gonna happen! I love working with brands whether they’re a small Etsy shop or a huge department store but I feel that at the present time, most brands are only interested in one thing. Numbers. Numbers is another subject completely. All I will say for the moment though is that in my opinion, the big bloggers will just get bigger, put it that way. Who knows what’s in store for us smaller bloggers. I feel that it’s so much harder as a smaller blogger to gain attention from not just brands but more importantly, other bloggers.

The lines have blurred between what’s real and not real about so many bloggers these days and it’s a real shame. No one really knows if so and so does actually like ‘said’ lipstick or whether she’s just been paid £500 from a brand to say she does. No one really knows if what’s her name genuinely loves her new pair of heels or whether she’s been gifted them to show on her Instagram. Sadly, it’s a world of deceit in the blogosphere these days.

I don’t want this post to seem so negative but I feel like this is something that needs to be addressed. We all love blogging whether you write, read or just like the pictures and for someone like me who needs an escape sometimes, it’s an amazing community to be a part of. I just feel that now is the time for us ‘small’ bloggers to pull together and appreciate each other’s work. So if there is actually anyone reading this, please leave your links in the comments so we can all go and check out each other’s blogs and share the love!

I may be posting a few more posts like these over the next few weeks as it’s something I really have been thinking about a lot. But just remember no matter how many readers or views you have or how many products you’ve been sent, you should be proud of your little corner of the internet and girl show it off haha!


  1. Emma-Jane Maclachlan
    07/06/2016 / 17:56

    I totally agree with you, the bigger bloggers just keep getting bigger and bigger, I wish there was more that could be done to help the smaller bloggers! xx

    • Katy Stephenson
      07/06/2016 / 18:09

      I know, it seems like Twitter chats and Facebook groups just aren't enough! x

  2. Victoria Goodman
    07/06/2016 / 18:43

    I love this!! I started my blog two years ago and have been a bit off and on because some days I feel like what is the point when no one's reading it! xx

    • Katy Stephenson
      11/06/2016 / 08:49

      You've just gotta make sure you're doing it for you! And I love your recipes on your blog by the way! x

  3. 07/06/2016 / 19:06

    I have to agree about what you said about growth, in my first two years my folllowers grew so quickly even though my photography and blog design was so basic, I'm finding it harder and harder to grow yet big bloggers can't stop growing, I guess that's the way it works though at the end of the day
    The Lipstick, The Girl and Her Wardrobe

    • Katy Stephenson
      11/06/2016 / 08:52

      I'm exactly the same – it's just so hard these days and I don't know what can be done!

  4. 09/06/2016 / 13:21

    I've lost track of how long I've been blogging for, but think I'm over the 5 year mark now? But I 100% agree, I've noticed such a huge difference with blogging. I find there's less engagement these days, like people just scan your page briefly rather than reading properly, and people are definitely commenting less which is sad. Because I used to love the community aspect of blogging back when I first started. It feels less supportive and more competitive now which is a shame x

    • Katy Stephenson
      11/06/2016 / 08:53

      Wow 5 years is a long time! This is so true, the amount of comments I get from people who have just scanned the post is a lot! We need to all stick together! x

  5. 09/06/2016 / 19:32

    Aw I definitely don't think ALL brands are only about the numbers – I managed to work with some pretty well-known ones when I had maybe 1000 followers just from stuff posted on social media! Though I do agree that it should be about quality too. The whole sponsorship and shadiness around disclosure really stops me from trusting some of the bigger bloggers though, I have to say 🙁

    Jasmine xx

    Jasmine Talks Beauty

    • Katy Stephenson
      11/06/2016 / 09:06

      Yeah that's true, I've worked with some lovely brands and I haven't got the biggest blog in the world.. Unfortunately that's true, I love your blog though Jasmine and trust your opinions so much 🙂 xx

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