I bloody love LinkedIn. Honestly, I don’t know why more young adult don’t use it because it’s such an incredible platform full of opportunities and networking. I’ve written a couple of blog posts on it before (how to set up your LinkedIn profile and how to use LinkedIn as a blogger) and today I bring you a third.
I’m very fussy about who I connect with on LinkedIn because I don’t want a network full of shit contacts or people I have nothing in common with. I can genuinely say that all 7,000 of my connections have something to do with marketing, blogging, recruitment, graphic design or advertising and in my opinion, that’s the way it should be. Basically, I’m a bit savage when it comes to connection requests!
The whole idea of rejecting connections might seem a bit alien to anyone new to LinkedIn so I’m going to explain a few turn offs people generally have so you can understand why people won’t accept your LinkedIn request.
You don’t have a profile photo
I think this is the same for most social media channels but if you don’t have a profile photo (so you’re basically the equivalent of an egg on Twitter) then it’s a huuuuuuge turn off. I want to connect with real people and see who they are. It’s difficult to trust someone you can’t see right?
And while we’re on this point, a naff profile photo can stop someone from accepting your LinkedIn request too. First impressions count and if your photo features doggy ears or stars around your head, you’re not giving off a great vibe. Trust me, anyone with a Snapchat filter gets a swift ‘ignore’ from me.
Your headline doesn’t provide any information
Your headline on LinkedIn offers others a quick glance at what you do or what you can offer. Some go down the route of ‘Business Development Executive at Example Company’ whereas others go for ‘Providing businesses with powerful lead generation software’. Whatever you go for, just make it better than ‘Sales’ because that is not gonna get you anywhere.
When you invite someone to connect, you have just a couple of seconds until they make a decision about whether to view your profile and find out more about you or not. Make sure you give them as much reason as possible to do this a click ‘accept’ by making your job function and industry visible from the get go.
We have nothing in common
I mentioned this earlier but basically if you have absolutely nothing to do with my career or industry then it’s going to take some sort of miracle for me to accept your request. Let’s say you’re a travel agent and you add an IT technician on LinkedIn who you have no common interests with. Why on earth are they going to accept you (unless they’re just trying to get as many followers as possible)?
You’re sending spam
If you’re constantly spamming people with sales pitches or generic ‘let’s connect and get to know each other’ messages, your acceptance rate will be pretty low. Nobody wants to see “Hi Katy. I am a director at blah blah blah who are one of the UK’s leading providers of blah blah blah. I would love for us to connect.” It’s just going to make me ignore your request and not reply to your message!
Instead, try a more personable message like “Hi Katy. I’ve really enjoyed interacting with your LinkedIn posts recently so I thought it would be worth adding you. Have a great day!”
There are tonnes more reasons why people won’t accept your LinkedIn request but as you can imagine, they change from person to person. Just remember, these are the fundamentals you need to have sorted to improve your chances right off the bat.
Are there any reasons why you wouldn’t accept someone’s request on LinkedIn?