Instagram. The bane of all our lives. Sometimes it makes you feel like the ultimate blogger and others it can make you feel like you’re just not good enough. Either way, it’s the app we all love to hate.
But what started as a platform for me to post birthday collages for my friends and see what my favourite celebs were up to, has now transformed into a crucial part of my blog. We all know how important engagement is and I can’t help but feel it’s sucked the fun out of Instagram. No longer do I spontaneously upload a photo in the middle of the afternoon with no thought behind it and only an emoji for a caption, those times are long gone! Behind every single photo I upload now is a meticulous process of editing, selecting hashtags, writing a caption, researching what accounts to tag and then deciding on a time to post. Now where’s the fun in that? It’s turned something I used to enjoy and be passionate about into a laborious task which sometimes I just really cba for.
I don’t know at which point I started taking Instagram so seriously but I have an inkling it was when I finally got a theme. I felt so much pressure to grow my account when I saw how successful some of my favourite bloggers were and thought to myself ‘why don’t people want to follow me?’ From then on, I spent so much time planning my Instagram in the hope that I could finally grow it and to be honest, that hasn’t really got me anywhere.
I’ve reached the point where I’m fed up with checking my notifications first thing in the morning and last thing at night. I want to start enjoying uploading again and forget about the stress of the dreaded unfollowers and wondering why my most recent post hasn’t done very well. There are few ways which I’ve achieved switching off from Instagram so far which include the following:
Turning off notifications
It felt so good to tap into my settings and completely turn off any notifications from Instagram. It’s stopped me from constantly opening up the app every time a notification popped up and wasting time. The only problem I’ve faced with this is not seeing messages in my inbox and missing out on some group chats with other bloggers which I would’ve loved to be involved in. But with a quick skim-read through and delayed response, it’s not the end of the world!
I have very mixed opinions about Instagram pods because I do feel like it’s fake engagement. Would those people really be liking my photos if we weren’t in a pod together? But at the same time, I’ve met some really lovely people and discovered some amazing accounts through pods as well. I just can’t be arsed with the hassle of it and feeling the pressure to like or comment on every photo when it’s not content I would authentically engage with. Even though this resulted in a loss of followers and likes, it’s allowed me to switch off more and stop the ingenuine comments!
Mixing up my photos
For months I was only uploading photos of myself to my Instagram as they always got better engagement than photos which I didn’t feature in, as vain and narcissistic as that sounds. Recently, I’ve been posting a variety of content including scenery shots, beauty products, food and interiors just to ease the pressure of constantly taking photos of myself and I’m really happy with the way it’s going. I haven’t seen a dip in engagement and it’s nice to not always feel need to take a gazillion photos at the weekend just for the sake of Instagram. And while I mention it, I’m scrapping this whole only posting an outfit once on there because it’s bullshit. I AM AN OUTFIT REPEATER OKAY?!
I’d love to know if you feel the same was about Instagram and the direction the platform is going in. I just want to be able to enjoy posting again rather than it being a chore and something I have to do.
Do you see any benefit in switching off from Instagram?